Who I am
Hi, my name is Giorgia Bellato.
I’ve spent over 13 years working in B2B SaaS Marketing, for international and fast-growing companies where the team had to support Sales, Product, Customer Success and senior leadership at the same time.
Over time, I’ve seen that most marketing problems don’t come from a lack of ideas, but from unclear ownership and poor alignment with how the rest of the business works. The team often ends up stretched across priorities, without a clear role.
That’s why today I work as an external partner and help companies build, rethink, and stabilize their marketing function when it needs structure and a more practical operating model.
Services
Pipeline & Revenue Ownership
[ 01 ]
I take responsibility for how marketing contributes to pipeline and revenue, working with leadership to set targets, reporting cadence, and decision criteria tied to commercial impact.
Demand Programs & Buyer Activation
[ 02 ]
I build and run demand programs grounded in buyer needs and buying behavior, including nurture, content, advertising, and events that support consistent pipeline creation.
Positioning & Customer Narrative
Go-to-Market Execution & Coordination
[ 03 ]
I define positioning and messaging that clearly articulate value to target customers and support both demand programs and sales conversations across channels.
[ 04 ]
I coordinate go-to-market execution across marketing, sales, customer success, and product, sequencing initiatives and establishing an operating rhythm as the business scales.
Why Bees
The idea is simple: businesses work like hives.
Clear roles, processes and communication turn individual efforts into a system that performs at scale.
This perspective shapes how I work with companies.
Insider Experience
1_
I’ve spent most of my career working inside SaaS companies, where marketing decisions are shaped by targets, budgets, and real trade-offs.That experience influences how I approach projects today.
My work is designed to fit the company it lives in: realistic plans, clear ownership, and initiatives that can actually be executed within existing constraints.
13+ years in SaaS
Multi-million budget owned
Process Obsession
2_
Clear ways of planning, executing, and reviewing work protect both time and budget, while making day-to-day operations easier to run.
I focus on designing processes that support decision-making and execution, so work moves forward with fewer bottlenecks.
50% reduction in operational marketing costs
100% useless calls cancelled
Pipeline Obsession
3_
Marketing today operates much closer to sales.
Pipeline, targeting, and prioritization now sit in the same decision space, especially in B2B, shaped by data, automation, and AI.
I come into play by organizing marketing work around pipeline stages and sales priorities, so initiatives are built to support commercial decisions as they happen.
35% of total pipeline generated by marketing for 5 years
4 GTM markets supported between Italy, the UK, Germany and Spain.